GreenPark
Privacy Policy
At GreenPark, we are building the future of fandom. Our goal is to create a new sports fan experience for all types of fans. As part of creating that experience for you, we take steps to protect your privacy and the security of the personal information we collect when you use any of the GreenPark-branded online and mobile products and services, including, without limitation, the GreenParkSports.com website and the “GreenPark” app (collectively, the “Platform”). This Privacy Policy describes what personal information we collect when you use the Platform, how we use and share that personal information, and the privacy choices you have.
WHAT INFORMATION WE COLLECT AND HOW WE COLLECT
The table below describes the types of personal information we may collect (including through third-party service providers) in connection with the Platform:
Contact Information:
This is any information that allows us to identify you individually (or your account on the Platform) and to contact you, such as your name, date of birth, country or state of residence, email address, phone number, mailing address, and your account username or screen name.
Device Information:
This is information concerning the computer or mobile device that you use to access the Platform, such as IP address (i.e., a numerical address that identifies a computer or mobile device on the Internet or a local network), device ID (such as a device’s advertising identifier, or other device-level identifier), device type, type of operating system and version, etc.
Usage Information:
This is information about your use of the Platform, such as areas/pages visited, games played, advertisements viewed, searches performed, amount of time you’ve spent on using the Platform or particular areas or features of the Platform, etc.
Transaction Information:
This is information about an in-app purchase you make or an in-app reward or prize you receive on the Platform, such as the date and value of your purchase or reward/prize.
Preference Information:
This is information about certain interests and preferences that you indicate to us, such as your favorite sports, sports teams, and athletes, and also including your preferences (i.e., opt-in and opt-out) concerning: (1) your receipt of marketing communications (emails, SMS, etc.) from us and/or from third parties; and/or (2) our sharing of your information for third parties’ direct marketing uses.
Employment Related Information:
[Applicable only if you apply for a job with us on the Platform] This is information about your employment history and work experiences that you include in your employment application, resume or cover letter.
Diagnostic Information:
This is information collected from your computer or mobile device for the purposes of measuring technical diagnotics related to the Platform, such as crash data and performance data.
We and/or third-party service providers may also collect “aggregate information” which is information pertaining to users of the Platform as a group, such as user traffic data and demographic data, where individual user identities have been removed, and which information is not linked or reasonably linkable to a particular individual, household or device. Aggregate information is not considered personal information.
Generally, the collection of personal information takes place in the following ways:
- Directly from you: For example, when you create an account on the Platform, or when you sign up for an event, promotion, survey, etc. on the Platform, or when you contact us on the Platform, we collect your Contact Information as provided by you.
- Automatic collection through use of cookies and similar data collection technologies: When you use the Platform, we may automatically collect certain information such as your Device Information and Usage Information, through cookies, pixels, tags, etc. See the COOKIES AND SIMILAR TECHNOLOGIES section below for details.
- From third parties: We may receive or acquire information about you from third parties (including data brokers) to help us verify, validate, augment, enhance, and/or analyze information we have collected ourselves. For example, we may receive in-app purchase history data from third-party app stores to help us understand our users’ purchasing habits and tendencies.
HOW WE USE YOUR INFORMATION
Generally, we may use (including through third-party service providers) your personal information for one or more of the following purposes (as applicable):
- Providing and maintaining the Platform’s functionality, including, without limitation: authenticating users, setting up and administering user accounts, enabling features, preventing fraud, implementing security measures, measuring and improving performance, troubleshooting, providing customer support, and personalizing and enhancing user experience;
- Communicating with you in relation to the Platform, such as sending you notices and alerts concerning your account or one or more transactions on your account, and notifying you about new features or changes to the Platform, about upcoming events or promotions that may be of interest to you, about changes to this Privacy Policy and/or our Terms of Service, etc.
- Completing a transaction you requested on the Platform, such as when you make an in-app purchase or earn an in-app reward/prize;
- Enabling your participation in an event, promotion, survey, etc. for which you have signed up with us;
- Responding to a request or question from you;
- Evaluating a job application submitted by you and contacting you about your application;
- Displaying advertisements (on and off the Platform) that may be of interest to you, including advertisements that are tailored to your interests and activities on the Platform; for example, when you use our mobile apps, you may see in-app advertisements from third parties, and some of them may be programmatic (automated) advertisements.
- Conducting market research, performing data analysis, and compiling analytics to help us and our business partners better understand the interests, activities, demographics, and other attributes of Platform users;
- Detecting, investigating, and preventing fraud and other illegal activities, protecting the integrity and safety of the Platform, protecting our legal rights and those of others, and/or enforcing our Terms of Service and other terms and policies for the Platform.
SHARING OF YOUR INFORMATION WITH THIRD PARTIES
We may share your personal information with third parties in certain circumstances, including the following:
- With service providers – We may share your information with vendors and contractors who need the information in order to perform services for us in connection with the Platform. These services may include (but are not limited to): operational and technical support; transaction processing; mobile attribution and analytics; data hosting, processing, reporting, and storage; data security; and marketing and advertising support. Generally, we take steps to require that our service providers use your personal information shared by us solely for the purposes of performing services for us and that they maintain the confidentiality, security and integrity of such information.
- With business partners – We may share your information with our business partners to enable them to market and advertise directly to you. Our business partners may include (but are not limited to): sports leagues and sports teams (professional, collegial, etc.) that have licensed their brands and/or other intellectual property to us for use on the Platform; advertisers and sponsors that have partnered with us to advertise, promote, or integrate their products, services, and/or brands on the Platform; and ad networks and ad mediation platforms that have partnered with us to serve programmatic advertisements on the Platform.
- As requested by you or with your consent – To the extent you affirmatively request or consent to our sharing of your information with one or more third parties, we will do so based on your request or consent.
- As requested by you or with your consent – To the extent you affirmatively request or consent to our sharing of your information with one or more third parties, we will do so based on your request or consent.
- In a business transition – In the event we go through a business transition, such as a merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or sale of all or a portion of our assets, we may disclose your personal information to the party or parties of such transaction.
- To protect our rights – We reserve the right to release your information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of your personal information may protect the rights, property, or safety of GreenPark, or another person.
- As required by law or in response to a legal process – We may disclose information about you to law enforcement or in response to a legal process if we have a good faith belief that we are required to do so by law, including for national security or law enforcement requirements. This also includes sharing your information with governmental entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights or defend against legal claims.
In addition, we may share aggregate or de-identified information with third parties for marketing, advertising, research, and/or other lawful purposes.
COOKIES AND SIMILAR TECHNOLOGIES
The Platform uses cookies. A “cookie” is a small text file that is placed on your computer or mobile device when you enter a website or a mobile app. It enables the website or mobile app to remember your actions and preferences over a period of time. While the cookies we use on the Platform may change from time to time, they generally fall into one of the following categories:
- Strictly necessary cookies – These cookies are strictly necessary in order for you to use the Platform, load and view content, and access your account.
- Functionality cookies – These cookies help us remember you and personalize features and content for you on the Platform.
- Preference cookies – These cookies allow us to capture and store your information privacy related preferences (e.g., your opt-in and opt-out), account settings, and certain login information.
- Analytics cookies –These cookies help us and our service providers compile statistics and analytics about Platform users, including traffic, usage, demographic, and trend data. For example, we use Google Analytics to help us understand how users engage with the Platform. Google Analytics uses cookies to track your interactions with the Platform, then collects that information and reports it to us. This information helps us improve the Platform so that we can better serve you. For more information about Google Analytics, visit https://support.google.com/analytics/answer/6004245?hl=en. If you wish, you can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
- Advertising cookies – Third-party advertisers may use cookies, pixels, tags, etc. on the Platform to record information about your interactions with their advertisements. In addition, third-party ad networks and mediation platforms may use cookies, pixels, tags, etc. on the Platform to track and collect information about your online and in-app activities in order to target and tailor advertising to your interests.
We and/or third parties may also use other industry standard technologies such as pixel tags and web beacons, to track and collect information about your interactions with the Platform, including your interactions with advertisements displayed on the Platform. Pixel tags and web beacons are tiny graphic images placed in websites and mobile apps, and they also can be placed in emails. The information collected through these technologies help us measure user interactions and improve our understanding of user behaviors.
To learn more about cookies and similar technologies, please visit www.allaboutcookies.org.
Do-Not-Track Disclosure: Some web browsers incorporate a “Do Not Track” feature (“DNT”) that signals to the websites that you visit that you do not want to have your activity tracked. Presently, many websites and mobile apps, including the Platform, do not respond to DNT signals because such signals are not yet uniform. As a result, we and third parties may track your online activities, including over time and across different sites and apps.
DATA RETENTION & DISPOSAL
We retain personal information for as long as it is necessary to fulfill the purposes for which we collected it, for the purposes of satisfying any legal, accounting, and/or reporting requirements, or as required or permitted by applicable law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and the applicable legal requirements. In some circumstances we may anonymize (de-identify) your personal information (so that it can no longer be linked to or associated with you) for analytics, research, or other business purposes, in which case we may use and retain such anonymized information indefinitely without further notice to you.
When we dispose of personal information, we aim to use secure means, such as either physically or electronically erasing the personal information or making it anonymous in a non-recoverable manner.
SECURITY
We implement reasonable security measures and controls to protect the confidentiality, integrity, and availability of the personal information we collect. However, no transmission of information over the Internet can be guaranteed to be 100% secure. We recommend that you use caution when sharing your personal information with us electronically, especially if such information is sensitive or confidential.
YOUR RIGHTS & CHOICES
- Information update: You can request to update your Contact Information maintained by GreenPark. To make such a request, please contact us using the information in the CONTACT US section below. We reserve the right to verify your identity prior to honoring your request.
- Deletion of information: You can request to have your Contact Information deleted from GreenPark’s database, provided that you must deactivate your account on the Platform and permanently cease using the Platform, including uninstalling and deleting our mobile apps completely from all your devices. To make such a request, please contact us using the information in the CONTACT US section below. We reserve the right to verify your identity prior to honoring your request.
- Opting out of marketing communications from GreenPark: To stop receiving marketing emails from GreenPark, please click the “unsubscribe” link included in such an email you already received from us, and follow the on-screen instructions. To stop receiving marketing messages via SMS, please reply “STOP” to the number provided in such a message you already received from us. Alternatively, to make an opt-out request for email and SMS marketing communications from GreenPark, you can contact us using the information in the CONTACT US section below.
NOTE: Your opt-out affects only marketing communications from GreenPark (i.e., communications that offer you or advertise products or services which you have not signed up for), and you will continue to receive communications from GreenPark that are transactional, administrative or relationship in nature, such as notices about your account or transactions you’ve made, and notices about changes and updates to the Platform or to our Terms of Service or this Privacy Policy or our other terms and policies pertaining to the Platform. Furthermore, to the extent you receive marketing communications from our business partners, you must contact our business partners directly in order to opt out of their marketing communications.
- Opting out of interest-based advertising: Some advertisers and marketing companies are participants in the self-regulatory programs of Network Advertising Initiative (“NAI”) and/or Digital Advertising Alliance (“DAA”) concerning online interest-based advertising. NAI and DAA provide consumers with the ability to opt out of interest-based advertising from their program participants at the following links:
http://optout.networkadvertising.org/?c=1
https://optout.aboutads.info/?c=2&lang=EN
https://youradchoices.com/appchoices
Most mobile devices have settings that will allow you to opt out of interest-based ads and limit ad tracking in your mobile apps. Please go to your device settings to learn more.
NOTE: Opting out of interest-based advertising means only that you will stop seeing certain advertisements tailored to your interests. You will, however, continue to see generic or contextual advertisements on the Platform.
NOTICE TO CALIFORNIA RESIDENTS
California residents may request certain information regarding our sharing of personal information with third parties for such third parties’ direct marketing purposes. To make such a request, please contact us using the information in the CONTACT US section below. This request may be made no more than once per calendar year, and we reserve our right not to respond to requests submitted other than to the email or mailing address specified in the CONTACT US section below.
NOTICE TO INTERNATIONAL USERS
We are committed to complying with this Privacy Policy and the data protection laws that apply to our collection and use of your personal information. We and the Platform are located in the United States of America, where the laws may be different and, in some cases, less protective than the laws of other countries. By providing us with your personal information and using the Platform, you acknowledge that your personal information will be transferred to and processed in the United States.
CHILDREN'S PRIVACY
The Platform is not intended for or directed to anyone under 13 years of age, and certain features of the Platform may be further restricted to older users (e.g., 18 or older). Please do not use the Platform if you are under 13 years old.
LINKED THIRD-PARTY WEBSITES AND APPLICATIONS
The Platform may provide hyperlinks that, when clicked, take you to a third-party website that we do not own or control. Third parties’ websites or emails may also link to the Platform. These hyperlinked third-party websites may collect your personal information. We are not responsible for the collection, use, or disclosure of information collected through these websites, nor are we responsible for the content or the privacy practices employed by third parties.
CHANGES TO PRIVACY POLICY
We may update this Privacy Policy to reflect new or different ways that we collect, use and share your personal information, or to comply with law. If we make material modifications, we will make efforts to notify you in advance, such as by email or by posting notice in the Platform. Unless we state otherwise, if you continue to use the Platform after notice of such changes, this Privacy Policy as updated will apply to you.
CONTACT US
If you have any questions about this Privacy Policy or our data practices, please contact us at:
GreenPark Sports, Inc.
ATTN.: Data Privacy
1290 Howard Avenue, Suite 320
Burlingame, California 94010